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NBC to Put Leno and O’Brien on Rotating Schedule

Feb 112010
 
 By , February 11, 2010
‘We’re the most innovative network in television’ says executive

A Humor Times Special Report

A new twist in the late-night television drama at NBC was announced today, as the network promised a major shakeup with “the whole concept of television scheduling.” Moving Jay Leno to 10 PM “worked so well this year,” say network executives, that they want to continue coming up with bold new ideas. “America is tired of the same ol’ time slots, and they want change. We’re the only network delivering it,” said NBC president Jeff Szucker.

Beginning after the winter Olympics, NBC will put The Tonight Show, now hosted by former late night host Conan O’Brien, on at 10 PM instead of Leno, and put Leno back in his old slot at 11:30 PM. The following week, they plan on moving Leno over to midday, along with the daily soaps, in an effort to expand the show’s fan base.

“After that, we may try Jay in a morning show slot – he’d be a great wake-up show host, with all his energy!” said Michael Bass, Senior Vice President of Strategic Initiatives for the network. “And after that, who knows? We’ve got some great ideas. Maybe we’ll try Conan as a host for one of those paid infomercial slots – he could sell anything!”

While Jay Leno is on during the day, the network said, they’ll probably alternate Jimmy Fallon’s late night show with O’Brien’s, “just to keep things fresh.” “I’m sure the hosts will love it. Great fodder for material. And we don’t mind the occasional joke at our expense, either – it’s all in good fun,” explained Mr. Bass.
The possibilities are endless, say network executives. “With the major networks like ours in decline and competing against all the specialty cable shows, we plan on attempting all kinds of crazy things,” ventured Szucker.

“We could have a show within a show, we could play them backwards, we might even run Leno and O’Brien simultaneously, with a split screen and overlapping synchronized audio, where the hosts trade phrases and sentences on the fly. We’re so innovative, it’s scary!” he said.

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