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Answer: It came down to either switching to a subscription-based publication, or go out of business. We would have liked to remain an advertising-based free publication in Sacramento. But we started losing a lot of money due to declining ad revenues, as the economy began to slow. The small businesses we relied on started cutting their ad budgets sharply. However, we are happy to report that the new version has much more great content, including some fun NEW additions, and an expanded page count. We believe you are getting a lot for the low $17.95/year (12 issues) rate (that's merely $1.50 a month!) We hope you agree, and join in our ever-expanding readership from all over the world. With the Humor Times, you don't have to cry about the news, you can laugh about it!
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